Factors Influencing Online Shopping Behavior - 10058 Words

Factors considered by online consumers in making purchase decision on clothing Abstract This current study aims to provide a more holistic view of the factors that influence online shopping behavior in the clothing industry, by comparing the important criteria for purchase decisions between online shoppers and traditional shoppers. The factors that were examined include (1) Product variables: price, usefulness, quality and available information; (2) Seller attributes: trustworthiness, reputation and marketing strategies; (3) shopping experience: convenience, quality of service, design and ease of use; and (4) consumer factors: gender, socioeconomic status and attitude towards online shopping. A quantitative survey was conducted wherein 206 consumers have completed the questionnaire through convenience sampling. The results of the study showed that male online shoppers for clothes are significantly more than females, most of whom still prefer traditional shopping. Traditional and online shoppers have been seen to differ in the importance they give to product price, sell er credibility and marketing strategies, and purchase experience in terms of convenience, quality of service and ease of transaction, wherein online shoppers put more value on these factors in making their purchase decisions. In accordance to the technology acceptance model, the participants who have more positive attitudes towards online shopping are more likely to actually purchase their clothesShow MoreRelatedLiterature Review On The Field Of Online Shopping1187 Words   |  5 Pagesincludes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are working on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to understand Online shopping its various application and the ongoing researches in this field. Literature review is an essentialRead MoreOnline Shopping Conduct And Internet Shopping Essay1659 Words   |  7 PagesINTRODUCTION Online shopping is almost to synonymous to customary shopping through brick and mortar stores. As indicated by UCLA Center for Communication Policy, online shopping has been rising as a standout among the most famous web exercises, marginally behind e-mailing and internet surfing and in addition surpasses online entertainment search and online news. Online shopping conduct (additionally called web purchasing conduct and Internet shopping/purchasing conduct) implies to the procedure ofRead MoreOnline Shopping Behavior Of People1199 Words   |  5 Pages Online Shopping Behavior of People in Coimbatore City Dr.(Mrs.) Padmasini, Assistant professor, School of Commerce, Bharathiar University, Coimbatore. Miss. T.JeevaRekha, M.Phil. Research Scholar, School of Commerce, Bharathiar University, Coimbatore. Abstract: Online shopping is the new trend in retail markets. It has now been adopted all over the world including India. Though online shopping method is not popular in many countries, the trade through online shopping in India is increasingRead MoreFactors Affecting Online Shopping1438 Words   |  6 PagesFactors Affecting Customers’ Satisfaction in the Environment of Online Shopping 1. Abstract Online shopping is a process of buying and selling of products and services through the Internet. Online shopping has become the fastest-growing industry and Internet users have reported that online shopping is one of their primary uses of Internet. With the help of online shopping, the consumers can purchase clothing, shoes, books, airline and events tickets, foods, computers hardware and so on. In theRead MoreFactors Affecting The Indian Online Retail Market1201 Words   |  5 PagesOnline retail market in India: Recent changes in the Retail environment in India have pave way for major changes in the infrastructure, technology, regulation, shift in demographic patterns and changes in consumer preferences Broadbridge and Srivastava (2008). The main reasons for the transformation of retail market in India are factors such as rising disposable income, socio-economic growth, urbanization, demographic transitions, increasing middle income group and high demand. Broadbridge and SrivastavaRead MoreThe Impact Of Consumer Behavior On Online And Virtual Shopping Environment1860 Words   |  8 PagesAssessing the Impact of Consumer Behavior in Online and Virtual Shopping Environment Introduction Consumer behavior plays an important role in developing marketing strategies for a marketer with an objective to deliver marketing goals in a given span of time, which could be possible by understanding the psychology of consumer from his/her buying behaviors that could be influenced by an environment and other factors in which an individual live-in. The decision to which consumer concludes while makingRead MoreOnline Purchase Behavior Of Consumers1524 Words   |  7 Pagesethical issues have been discussed. The study aimed to understand the online purchase behavior of consumers in India. The factors leading to an increase in online shopping, current trends in the online retail market and to identify the demographic factors which influence the online purchase. The literature review highlighted and identified important factors which influence behavior and attitude of online consumers. These factors were considered and implemented while designing the questionnaire. MethodologyRead MoreReliance Fresh Project Reports1678 Words   |  7 PagesIndian retail giants like Wal-Mart, Metro, Reliance, Birla, Tata etc. made Indian market more competitive which is at cut throat level. So how retailers can reach to their end customers, to win the mind share and increase the basket size of each shopping trip.(Jhamb amp; Khiran, 2012) It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. India retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$ 320 billionRead MoreOnline Shopping Research1286 Words   |  6 PagesON BUYING BEHAVIOUR OF ONLINE SHOPPERS SUBMITTED BY DEEPAK KUMAR SUBUDHI MBA SECTION-D 1225112407 INDEX Abstract Introduction Review of the literature Need of the study Objective of study Methodology Tools Findings Conclusion References Appendix Abstract: Online shopping is a developing industry. the value of sales through online is increasing day by day .If you observe the trend from the last 5years sales of online shopping increase from 10-25 percentRead MoreThe Electronic Commerce And The Internet818 Words   |  4 Pagesinformation through Internet. The Internet has created a new market for both customers and business firms, the firms has ability to target mass customers through the online market. Even though the current economic crisis caused by the consumption downturn, the volume of ectronic commerce is expanding rapidly. The volume of Internet shopping grew to the value of $348.6 billion in 2009 worldwide. It is anticipated to reach $778.6 billion, increasing by nearly 125%, in 2014 and hit $1 trillion by 2020 (Datamonitor